M° is Moncler’s thermometer. We aim to measure Moncler’s values, garments, and more by placing them in the context of temperatures from freezing to burning. As such, we want to take you on an expedition through time and space, from the cold Alpine heights where Moncler gets its name, then downward, to an increasingly faster, speculative, fantastical, and possibly hot future.

Our short form brand magazine uses temperatures as a common thread throughout each section, allowing us to present an unusually open editorial approach, including interviews and editorials, but also visual experimentations and collaborations with contemporary artists.

Moncler is one house, with many voices. Our motto, “Born in the mountains, lives in the city” encapsulates our past, and informs our future as globalized citizens moving seamlessly between different environments, terrains, and temperatures.

M° is run by a team of art directors—Matilde Borgoni, Hyosun Choi, Alena Ploski, Madeleine Tabary, Yuqi Wang—from varying backgrounds interested in pushing the limits of contemporary fashion through collaboration: we will invariably invite specialists and hobbyists alike, from all fields, to propose a total work.