Packaging design


Packaging design course with Dekel Bobrov, third year, Shenkar College.
Olaf, a fictional brand from Sweden, shown here with packaging for sardines in three different flavors: Spring water, Olive oil and Tomato sauce.

The instant visual difference that a costumer sees are the color coded caps, which stand out in the otherwise black & white minimal design.

The package is shaped like a fish that wraps around the can and can be easily removed to discover the nutritional information on the inside of the label.