Visual Identity and Typography Workshop


Mentors: Jean-Baptiste Levée, Yorgo Tloupas, Alice Litscher, Stéphane Wargnier | Group: Alena Ploski, Susanna Brusa, Mikaela Arcangel




    2022 IFM Workshop

    This project was created within a Visual Identity and Typography Workshop at Institut Français de la Mode, we were tasked with rebranding a fashion brand that we felt could use a refresh in their branding, our group chose Roger Vivier because we thought that it is an interesting brand with a rich history and alluring imagery, even to this day, but an outdated logo that wasn’t versatile enough for the brands present-day needs.  

    Current image of the brand, under the direction of Gherardo Felloni, is stronger than the branding that he inherited.
    His designs honor the legacy but also innovate, his video campaigns and art direction are alluring and original but with that, the inconsistency in branding becomes apparent.

    The new word mark was created using Columbia Sans by Production Type.

⓪Slava Republik  ①M°  ②Elle Te Hante  ③A Relic of a Nightmare  ④Naturemorte  ⑤Vivier  ⑥Recipes for Disaster  ⑦Seeing You  ⑧All Eyes Off Me  ⑨Editorials